F53

F53 seeks to dilute the limits of the kitchen, to generate a domestic, flexible and non-hierarchical space which encourages a place of meeting and exchange. In this way, the kitchen is determined by three pieces of furniture that places the "hearth" once again at the center of the house, transforming the ritual of cooking and creating experiences that allow the user to fully recover their senses.

The development of the product, from the initial ideas through to its realization, is the consequence of a sum of complex layers of information that are synthesized into an object of great formal simplicity.

Layer 1 _ The system

The system, understood as an operational framework, constitutes a project guide and an instrument to be used during the production process. At the same time, it is the best tool for the user to configure a wide variety of possibilities, allowing them to meet their needs and adapt the project to the particular characteristics of their space.
The system, as a set of linked units and components, is an answer to uncertainty; it works as a support that promotes dynamic and flexible environments for change, capable of evolving together with the needs of those who use them.

Layer 2 _ Symbolic values

The home is, by definition, the space in which the individual lives, and to which it brings an emotional dimension that transcends the material condition of the dwelling; It is also the place where fire is made, the core of cooking activities.
The kitchen table, by which this room was defined, determined the central space of production until the consolidation of the modern floor during the first half of the 20th century.
The archetypal table - a plank placed on two trestles – conjures up the idea of a dynamic, variable and improvised installation for meetings and get-togethers.

Layer 3 _ Tectonics and production

The careful selection of the materials that make up the product is, without a doubt, one of its most outstanding qualities. BANCO was developed as a system to be easily transported and assembled in the place of its installation.
The wood is selected oak and for the countertops that are required to be water and fire resistant, a surface of TSP is used. The structure is made of galvanized steel finished with baked powder-coating paint.
The processing of these materials is carried out locally, with special emphasis on searching for the careful balance between modern production systems and artisan craft techniques.

The leading Brazilian company Florense, chose to collaborate with LA AGENCIA on their f53 project, creating an iconic product that honours the year that the brand was founded. The companies have been working together to transform BANCO and PAR into F53, put it into production and launch the product onto the market, a process which has taken two years.

The brand is considered to be one of the best manufacturers in Brazil today. Characterized by its process of constant innovation and associated with products of excellent quality, Florense has a network of more than 60 stores located in the major cities across Brazil and America, with prominent stores in New York and Miami.